ESL Shipping and AtoB@C Shipping to unite under one brand
ESL Shipping is integrating its subsidiary AtoB@C Shipping into a unified ESL Shipping brand to strengthen its market position and clarify its service offering.
Maritime transport company ESL Shipping will integrate its subsidiary AtoB@C Shipping into a unified ESL Shipping brand. This brand consolidation aims to strengthen the company's market position, clarify its service offering, and support long-term growth.
"A single brand enables us to present a clearer, stronger identity to our customers and partners," said Mikki Koskinen, Managing Director of ESL Shipping. He noted that AtoB@C Shipping has been an integral part of the group since 2018, and bringing activities together under one name simplifies communication and improves service integration across Coaster and Handy segments.
The transition will be implemented gradually over the coming months, with materials and digital platforms being updated in phases. Existing customer agreements, contacts, and operations will continue without interruption. The unified brand is intended to improve internal efficiency and ensure consistent customer experience across all touchpoints.
The brand unification does not affect current services, operational reliability, or customer commitments. Crews, personnel, and operational structures will remain unchanged. Frida Rowland, Director of the Coaster business unit, stated that the unified brand reflects the shared capabilities and strengths of both organizations.
ESL Shipping is a leading carrier of dry bulk cargoes in the Baltic region, with over 75 years of history and a fleet of approximately 40 vessels. It is a subsidiary of Aspo Plc.