Esports Foundation and adidas Partner for Esports Nations Cup

The Esports Foundation and sportswear giant adidas have entered into an agreement to provide uniforms for all participating national teams at the upcoming Esports Nations Cup (ENC). More than 100 countries and territories are expected to compete, with each team receiving custom adidas national jerseys.

The inaugural four-week event is scheduled to commence on November 2, 2026, in Riyadh, Saudi Arabia. The competition will span 16 of the world's most popular esports titles. Specific financial terms of the partnership have not been disclosed, but it is expected to enhance the event's global reach.

The custom jerseys are intended to represent each participating nation as players compete across various esports disciplines. This collaboration aims to merge the growing popularity of esports with adidas' extensive presence in the sports apparel market.

The Esports Nations Cup marks a new international competition designed to unite players globally and across different game genres, fostering the expansion of the professional esports landscape.