Esports Foundation and Adidas Partner for Esports Nations Cup

The Esports Foundation and Adidas have entered into a wide-ranging strategic partnership that will equip all teams from over 100 countries and territories with custom national jerseys for the upcoming Esports Nations Cup (ENC). The competition will feature 16 of the world's most popular esports titles.

The inaugural four-week event is scheduled to take place starting November 2, 2026, in Riyadh, Saudi Arabia. Esports Foundation CEO John Smith stated that the collaboration with Adidas represents a significant step in elevating the professional and athletic presentation of esports competitions. "This agreement ensures that all participants feel equitable and represented on a global stage," Smith said.

Adidas, a long-standing player in athletic apparel and footwear, is renowned for its quality and design. This partnership with the Esports Foundation marks an expansion of Adidas's involvement in the rapidly growing esports sector. The company is expected to deliver high-quality, customized jerseys that reflect each nation's identity.

The Esports Nations Cup is a new international esports tournament aiming to bring together players and fans worldwide. The scale of the event, coupled with the newly announced apparel partnership with Adidas, indicates an ambition to establish a premier global competition that raises the standard and professionalism of esports tournaments.