EssilorLuxottica Adds Wrangler, True Religion, Sharper Image to Reading Glasses Portfolio
EssilorLuxottica's subsidiary FGX International has formed new brand partnerships with Wrangler, True Religion, and Sharper Image. The expansion includes distinct offerings for various consumer segments.
EssilorLuxottica is expanding its offering of ready-to-wear reading glasses through new brand partnerships established by its subsidiary, FGX International. The North American leader in non-prescription reading glasses has entered collaborations with Wrangler, True Religion, and Sharper Image.
The new partnerships aim to broaden FGX International's brand portfolio and reach diverse consumer audiences. Wrangler will introduce heritage-inspired eyewear, True Religion will focus on a bold aesthetic emphasizing individuality, and Sharper Image will offer functional, design-led solutions in a collaboration with Foster Grant.
FGX International, acquired by EssilorLuxottica in 2010, is a significant player in the reading glasses market, managing over 50 brands including its flagship Foster Grant. The company's products are widely available through mass retailers, pharmacies, and department stores.
These collaborations position EssilorLuxottica to strengthen its presence in the accessible vision solutions category. By incorporating these new brands, the company seeks to cater to a wider range of consumer preferences and deepen its engagement within the retail sector for vision-care products.