EssilorLuxottica and Meta Expand Smart Eyewear Offering

EssilorLuxottica and Meta announced the launch of Meta Glasses, a new collection of AI-powered eyewear. The initiative aims to make the smart glasses category more accessible to a broader consumer base.

The companies have established a range of smart eyewear products, including the Ray-Ban Meta, described as the world's best-selling AI glasses, Oakley Meta for athletic use, and Meta Ray-Ban Display featuring an in-lens display. The Ray-Ban Meta Optics line, previously introduced, offers styles optimized for prescription lenses.

While millions of consumers currently use AI glasses from the companies' portfolio, EssilorLuxottica and Meta intend to drive wider global adoption with the new company-branded Meta Glasses collection. This collection, starting at $299, is designed to offer more attainable innovation to consumers.

"We are incredibly proud of our first-to-market innovation in the smart eyewear space and our ability to deliver consumers around the world richer, more connected experiences," said Francesco Milleri, Chairman and CEO of EssilorLuxottica. "While our iconic brands continue to be a leading driver of adoption in the market, we see an opportunity to drive access to broader audiences through this company branded collection." Mark Zuckerberg, CEO at Meta, added, "Our partnership with EssilorLuxottica is about putting powerful AI into frames people actually want to wear."