EssilorLuxottica and Meta Unveil New AI Glasses Lineup

EssilorLuxottica and Meta Platforms unveiled their latest AI-powered glasses on September 18, 2025, at the Meta Connect event, signaling an advancement in their ongoing partnership.

The new Oakley Meta Vanguard line targets athletes with features like "Athletic Intelligence." These glasses incorporate a 12MP camera, open-ear speakers, and advanced wind noise reduction. Designed for durability in harsh conditions and compatibility with helmets, they offer real-time performance insights via Garmin and Strava integration. The Oakley Meta Vanguard models are priced at $499.

Additionally, the second generation of Ray-Ban Meta glasses was revealed, boasting an extended 8-hour battery life and an upgraded 12MP camera capable of 3K video recording. The new models come in expanded styles and colors, with options for prescription lenses, including Transitions Gen S. A new feature, "Conversation Focus," aims to improve audio clarity in noisy environments. Pricing for the Ray-Ban Meta (Gen 2) starts at $379.

The most advanced product is the Meta Ray-Ban Display, which integrates a full-color visual display into the right lens for the first time. This display shows notifications, photo previews, and AI-driven visual information. Controlled via the Meta Neural Band wristband, these glasses include custom prescription and Transitions lenses. They will be available in select U.S. stores starting September 30, with a base price of $799.

EssilorLuxottica CEO Francesco Milleri highlighted the collaboration's significance in pushing technological boundaries, stating the Meta Ray-Ban Display redefines the hands-free experience. Meta CEO Mark Zuckerberg echoed this, emphasizing the establishment of AI glasses as a new category and expressing excitement for future developments.