EssilorLuxottica completes acquisition of Supreme from VF Corporation

EssilorLuxottica has finalized the acquisition of the Supreme brand from VF Corporation. The transaction, valued at $1.5 billion in cash, was subject to customary purchase price adjustments and has now received all necessary regulatory clearances.

The deal marks a significant shift for both parties. For VF Corporation, the sale serves as a divestment of the streetwear brand, which had become an outlier in its broader portfolio of workwear and outdoor apparel.

For EssilorLuxottica, the acquisition represents an effort to diversify its consumer reach. By adding Supreme to its portfolio, the company aims to deepen its engagement with younger demographics and strengthen its presence within the lifestyle and fashion sectors.