EssilorLuxottica introduces Crizal Natural Look anti-reflective technology
EssilorLuxottica has launched Essilor Crizal Natural Look, a new anti-reflective lens technology designed to reduce reflections and improve color neutrality for a more natural appearance.
EssilorLuxottica has introduced its new Essilor Crizal Natural Look lens technology, aiming to significantly reduce unwanted reflections and enhance color neutrality for a more natural visual experience.
The technology addresses a common consumer complaint: visible reflections on lenses during video calls, photos, or face-to-face interactions, which can detract from visual comfort and aesthetics.
According to the company, the new Advanced Aesthetic Technology delivers minimal reflection intensity and excellent color neutrality across all viewing angles. This development is based on new scientific approaches, advanced simulation capabilities, and pioneering evaluation criteria.
EssilorLuxottica states that this technology sets a new benchmark for defining and measuring anti-reflective performance, aligning with real consumer expectations for a more natural look. Crizal Natural Look is designed to be compatible with Transitions lenses and all frame styles.
Following an initial launch in the United States, EssilorLuxottica is proceeding with a global rollout of the Crizal Natural Look technology.