EssilorLuxottica Showcases Digital Innovations at 2019 MIDO Eyewear Show

EssilorLuxottica Group showcased digital innovations and new technologies at the 2019 MIDO Eyewear Show in Milan. The Luxottica division presented concepts designed to enhance consumer interaction with its product catalog through digital tools. A key feature was the "smart shopper" system, enabling customers to explore entire collections and virtually try on any model using augmented reality and proprietary virtual mirroring technology.

Additionally, consumers were able to customize Ray-Ban and Oakley frames through interactive screens, selecting colors, components, and personalizing details. This digital offering expands the group's recent widespread implementation of digital displays across its retail network, with approximately 20,000 digital windows installed globally. For wholesale partners, Luxottica introduced a "digital showroom" concept, combining physical samples with an extensive digital catalog and immersive product discovery experiences.

Essilor's presence focused on advancements for both consumers and eye care professionals. The company highlighted its latest lens solutions, including Kolor Up lenses designed to enhance color perception and offer unique sensory experiences. Essilor also introduced the Vision-R 800 phoropter, a device aimed at improving refraction precision and patient comfort. The Retina 800, a digital retinal imaging solution, was also featured, pointing towards future applications in artificial intelligence and telemedicine for diagnosing retinal conditions.

Through its subsidiary Satisloh, Essilor presented digital solutions for prescription laboratories, such as the Metro Lab platform for efficient lens manufacturing. These showcases underscore EssilorLuxottica's commitment to integrating technology and design within the eyewear sector.