Essity Acquires Feminine Care Business in Brazil

Hygiene and health company Essity has entered into an agreement to acquire Kenvue's feminine care business in Brazil. The purchase price for the transaction is USD 284 million.

The acquisition encompasses the market-leading brands Carefree, Sempre Livre, and o.b. These brands are expected to strengthen Essity's position in the growing South American market for hygiene products. The move aligns with Essity's strategy to expand its portfolio in the feminine care segment.

Essity aims to enhance profitability and market share through this acquisition. The company anticipates the deal will bolster its global presence, particularly in Latin America, where demand for feminine hygiene products is increasing.

The transaction is subject to customary closing conditions and regulatory approvals. The acquisition is expected to be completed in the second half of 2026. Essity is a global hygiene and health company.