Essity acquires feminine care business in Brazil

Hygiene and health company Essity has entered into an agreement to acquire Kenvue's feminine care business in Brazil. The purchase includes the market-leading brands Carefree, Sempre Livre, and o.b.

The agreed purchase price for the acquired business is USD 284 million. This acquisition is expected to strengthen Essity's position in the feminine care market in Brazil, which is the largest market for these products in Latin America.

The transaction aligns with Essity's strategy to grow in emerging markets and expand its product portfolio in the region. The company aims to enhance consumer well-being through its hygiene and health solutions.

The deal is subject to customary regulatory approvals. Essity operates globally, focusing on products for personal hygiene, consumer tissue, and professional hygiene.