ESW Launches AI-Driven Commerce Integration with Microsoft Copilot

ESW, a global e-commerce platform, has launched "ESW Agentic Commerce," a new solution designed to facilitate AI-driven product discovery and transactions. The system allows brands to integrate and optimize their product catalogs on AI platforms, enabling secure checkout and payments directly within AI-powered shopping experiences.

Initially, the solution will be integrated with Microsoft Copilot, with ESW beginning availability in the U.S. market and planning broader rollout. ESW CEO Eric Eichmann stated that AI is changing how consumers discover and buy products, making it crucial for brands to ensure product visibility and a seamless purchasing experience in these emerging channels.

The agentic commerce market is projected to reach $3 trillion to $5 trillion globally by 2030. Concurrently, traditional web search volume is expected to decline by 25% as consumers increasingly use AI assistants for product discovery and purchasing. ESW's solution operates alongside existing e-commerce infrastructure for retailers, extending current capabilities into AI-driven shopping experiences without requiring platform replacement.

The offering is underpinned by the "ESW Agentic Hub," an infrastructure layer for global commerce made accessible to AI agents. This design allows for scalability across additional agents and platforms over time. ESW aims to simplify the complexities of international commerce, enabling brands to sell wherever consumers begin their shopping journeys.