Eternal Group Explores Link Between Fragrance and Space at Cosmoprof Asia

Eternal Group and Cosmoprof Asia 2025 co-hosted a symposium titled "Invisible Aesthetics: When Fragrance Meets Space" in Hong Kong. The event explored the relationship between scent and space, examining the application of fragrance across different environments. As the largest perfume group in China by retail sales (excluding brand owners), Eternal Group presented market data indicating a shift in fragrance from personal products to spatial experiences. Wendy Lau, Executive Director of Eternal Beauty Holdings Limited, highlighted how the integration of home fragrances and interior design is shaping future living experiences.

The symposium featured insights from the "2025 Hong Kong and Macau Fragrance Market Trends White Paper," which noted the significant trend of home fragrance popularization. Data revealed that 81% of consumers in Hong Kong and Macau have integrated fragrances into their daily lives, a 9-percentage-point increase year-over-year. Global home fragrance market projections estimate a reach of USD 400 billion by 2032, with a compound annual growth rate (CAGR) of 6.56%.

The event brought together experts from business, design, and the fragrance industry. Discussions focused on the evolving role of olfactory aesthetics in contemporary design. Meng Jing, founder of Common Room, noted that modern design is moving beyond visual boundaries into multisensory dimensions. Customized fragrance solutions are becoming increasingly common, particularly in densely populated Asian cities like Hong Kong, where the emotional value of space is a key design consideration.

Wendy Lau also pointed to the growing popularity of niche brands. Consumers are increasingly considering not just scent and price, but also brand philosophy and the story behind a perfume. This reflects a growing demand for personalized experiences and enhanced quality of life in Asia.