EternityX Appoints New Leaders, Strengthens Global Strategy

Digital marketing firm EternityX has bolstered its global presence and strategic direction with a series of new leadership appointments.

Deric Wong has been appointed Global Chief Business Officer, focusing on the company's worldwide expansion, corporate strategy, and cross-border marketing initiatives. David Lee joins as Chief Financial Officer and Product Innovation Director, bringing expertise in financial strategy and technology-driven product development, particularly in leveraging generative AI.

Victor Lee takes on the role of Chief Strategy Officer, tasked with driving revenue growth, establishing strategic partnerships, and managing client relationships. Jean Kniss Loh has been named Global Chief Marketing Officer, bringing over two decades of experience in strategic communications and marketing across international markets.

Further strengthening its regional capabilities, Luke Bussell has been appointed as General Manager for Australia and New Zealand, alongside Tony Skvarc as Sales Manager for the region. Winmin Tan will lead the Research and Development department, contributing significant experience in scaling AI solutions.

Founder and CEO Charlene Ree highlighted the company's mission to act as a bridge between China and the global market, utilizing AI-powered marketing technologies to foster deeper customer connections and enhance brand value. Prior to EternityX, Ree co-founded Httpool Asia, a digital advertising network that was later acquired by Sony.