EternityX CEO Recognized as Outstanding Young Woman Entrepreneur

Charlene Ree, founder and CEO of EternityX, has received the 2021 Great Bay Area Outstanding Young Women Entrepreneur award at a ceremony held in Hong Kong. The event, jointly organized by the Hong Kong Small and Medium Enterprises Federation and Metro Finance, aims to acknowledge and encourage female entrepreneurs with significant business achievements and contributions to the Greater Bay Area's economic and social growth.

The awards are presented across three categories: "Outstanding Woman Entrepreneur", "Outstanding Family Entrepreneur", and "Outstanding Young Woman Entrepreneur". A panel of judges evaluates candidates based on criteria including business accomplishments, industry influence, contributions to the Greater Bay Area, social responsibility, and personal integrity.

Ree founded EternityX in 2018. The company specializes in developing tailored cross-border marketing strategies for global brands, connecting them with Chinese and international consumers. EternityX utilizes data analytics and artificial intelligence to optimize marketing campaign performance.

Upon receiving the award, Ree expressed gratitude to the organizers, the judging panel, her team, family, and friends. She also highlighted her commitment to gender equality within EternityX, noting that women constitute 48% of the company's workforce, with women holding 70% of management positions.