EternityX Expands Australian and New Zealand Team

EternityX, a digital marketing technology platform, has expanded its Australia and New Zealand (ANZ) team through a series of new appointments and promotions. The move is intended to address increasing client demand and enhance the company's service offerings in the region.

The new additions to the team include Siena Gou as Account Manager, Vivian Gao as Senior Account Manager, Brandon Lee as Commercial Lead, and Kelvin Chan as Social Manager. These individuals bring expertise in Chinese social media ecosystems, digital advertising, and multicultural consumer behavior, aiming to help brands connect with Chinese-speaking consumers across Australia and New Zealand.

Luke Bussell has been appointed Director for ANZ. With over two decades of experience in media and advertising, Bussell will lead the company's growth and client engagement efforts in the region. His role will focus on leveraging advanced marketing technologies to drive performance and achieve measurable results for clients.

CEO Charlene Ree and Chief Business Officer Deric Wong continue to guide the company's global strategy, focusing on connecting international brands with Chinese markets. EternityX aims to solidify its presence in the ANZ region and foster stronger relationships with local agencies.