EternityX Highlights Growth Potential of Chinese Residents in Thailand
Marketeer Online featured EternityX executives discussing how to engage Chinese consumers living in Thailand. The article emphasizes the significance of these groups for Thai brands.
Bangkok – Digital marketing technology platform EternityX has highlighted a significant, yet often overlooked, market opportunity in Thailand: Chinese media users who reside, work, study, and invest in the country year-round.
Company CEO Charlene Ree and Thailand Director Santipong Pimolsansiriya were featured in Marketeer Online, a Thai marketing publication. The interview explored how this resident audience consumes both Chinese and international platforms across their customer journey. Discussions also covered why a single APAC strategy falls short and how brands can move beyond tourist-focused marketing to engage a community with consistent, year-round spending.
The article underscores that Chinese residents represent a consistent consumer base throughout the year, unlike seasonal tourists. This presents an opportunity for brands to build more enduring relationships and ensure stable demand.
EternityX provides brands with solutions to reach Chinese audiences through AI-powered tools, enabling precise targeting and data-driven insights. The company has executed over 12,000 cross-border campaigns for more than 1,000 brands.