EternityX strengthens ANZ team with new hires

Digital marketing technology firm EternityX has expanded its team in the Australia and New Zealand (ANZ) region, aiming to boost its growth and client engagements. The company has appointed several individuals to key roles, bringing expertise in Chinese digital marketing ecosystems and consumer behavior.

Luke Bussell, appointed Director for ANZ, brings over 20 years of media and advertising experience. He will lead the company's growth and client engagement across Australia and New Zealand, focusing on helping brands leverage advanced marketing technologies.

Deric Wong, Chief Business Officer, is tasked with overseeing EternityX's global expansion and cross-border marketing strategies. His focus is on connecting international brands with Chinese travelers and diaspora communities.

Charlene Ree, Founder and CEO of EternityX Marketing Technology, guides the company's strategic vision. Her objective is to empower international brands to forge authentic connections with Chinese audiences through advanced marketing technologies and data-driven solutions.

The company stated that these appointments are intended to drive EternityX's strategic development and ensure clients remain competitive in the rapidly evolving digital landscape.