European tech finds footing in New York
A new episode of the Sifted podcast examines European tech companies' growing interest and success in the New York market. Anne Sraders is featured.

A recent episode of the Sifted podcast explores the relationship between European technology firms and the New York market. Reporter Anne Sraders discusses with host Freya Pratty how European startups are beginning to gain traction in the U.S. tech hub.
The episode delves into why New York is an attractive destination for European companies seeking growth and investment. The conversation covers aspects of the U.S. venture capital market's dynamics and strategies European firms can employ to navigate a competitive landscape.
Specific success stories, such as that of Synthescan, are examined, highlighting how these companies have managed to establish themselves in New York. The podcast also broadly addresses the appeal of the U.S. market compared to Europe and the strategies European businesses utilize for international expansion.
Furthermore, the discussion touches upon the opportunities New York presents for companies operating in deep tech and artificial intelligence sectors. Sraders offers her observations and analyses on the state of Europe's startup scene and its global ambitions.