Evelyn & Bobbie Launches Wire-Free Bra for Smaller Bands and Larger Cups

Evelyn & Bobbie, a performance intimates brand, has launched a new wire-free bra named The Busty Bra. The product is engineered to address the needs of women with smaller band sizes and larger cup sizes, targeting a commonly overlooked fit gap in the intimates industry.

The development process spanned 33 months and involved over 100 fittings and wear-testing with 119 women. The bra features two new patented technologies designed to offer enhanced support for fuller busts. This launch comes at a time when breast reduction surgeries have increased, with the company offering a non-surgical solution for discomfort associated with heavy breasts.

"For too long, women with fuller busts have had to choose between support and comfort, or have been told that surgery is their only option," said Bree McKeen, founder and CEO of Evelyn & Bobbie. "Women deserve to experience what properly engineered support can do and stop carrying so much weight on their shoulders – literally."

The bra's EB FlexTech™ technology is designed to improve the band's stability, ensuring it stays in place during movement. The EB Core+™ technology replaces traditional underwire, offering a deeper, more supportive sling without wires. These innovations aim to solve common frustrations like bands riding up and inadequate support without compromising comfort.

Evelyn & Bobbie seeks to serve this underserved customer segment. The company has a history of challenging traditional bra designs through patented innovations. The Busty Bra is available on the company's website and through select retail partners.