Ex-Sony Executive: AAA Game Development Costs Out of Control
Former Sony Interactive Entertainment executive Shawn Layden stated that the rising costs of AAA game development are unsustainable and expressed hope for a revival of "2A" titles.

Shawn Layden, a former executive at Sony Interactive Entertainment (SIE), has voiced concerns over the escalating costs associated with developing AAA video games, suggesting the trend is unsustainable for the industry. He believes a return to smaller-scale, more focused game development could be beneficial.
Layden highlighted the exponential growth in development budgets across console generations. He noted that during the final PlayStation 4 generation, top-tier games could cost around $150 million to develop, excluding marketing expenses. Projecting forward, he estimates that a flagship PlayStation 5 title might require between $300 million and $400 million, a figure he deems unmanageable.
This dramatic increase in expenses has led major publishers to prioritize established intellectual properties over funding novel concepts. Layden pointed out that this focus on blockbuster titles has resulted in fewer unique and creative games, reminiscent of those from the PlayStation 1 and 2 eras. He argued that despite decades of evolution, the fundamental distribution model of games has remained largely unchanged since the 1990s.
As a potential solution, Layden advocates for the resurgence of "2A" games, which he defines as titles falling between AAA and independent productions. These games are typically developed by smaller teams (under 70 people) with more limited budgets, emphasizing distinct features and shorter, impactful experiences. Titles like "Lies of P" and "RoboCop: Rogue City" were cited as examples of this category.