Expedia and IShowSpeed Launch Shoppable Travel Experience

Expedia has expanded its partnership with internet personality IShowSpeed to launch "Going Places with IShowSpeed," a new shoppable travel experience. This initiative allows users to book travel moments featured in the campaign in real-time, blending entertainment with e-commerce.

The campaign follows an earlier collaboration that included a 15-hour livestream where IShowSpeed visited five Caribbean countries in one day, reaching over 400 million people. Following that event, Expedia reported significant increases in search demand for featured destinations, including a 70% rise for Sint Maarten, indicating Speed's influence in inspiring travel among his followers.

The latest phase focuses on storytelling and social media reach, leveraging IShowSpeed's fanbase of over 150 million. The campaign aims to bring fans closer to the action and demonstrate how easily inspiration can translate into booked travel through Expedia. The content features IShowSpeed traveling across the United States with an Expedia-branded mannequin, participating in various activities from jet skiing to enjoying food trucks and hotel massages.

Central to the campaign is the website Exspeedia.com, created for IShowSpeed's community. This platform allows fans to explore, shop, and book Speed's travel experiences in real-time, showcasing Expedia's ability to turn inspiration into concrete travel plans with flexible booking options.