Expedia's 2025 Travel Trends Report Highlights "Detour Destinations"

Expedia Group released its annual "Unpack ’25" report, outlining eight key travel trends for 2025 based on proprietary data, a survey of over 25,000 travelers, and industry insights. The report highlights a growing interest in "Detour Destinations"—lesser-known locations adjacent to popular tourist hubs—and a shift towards "JOMO" (Joy of Missing Out) travel, focusing on relaxation and disconnection.

Travelers are increasingly seeking authentic experiences and less crowded locales. The report cites Reims, France (a detour from Paris), and Brescia, Italy (a detour from Milan) as examples of trending "Detour Destinations." The phenomenon of "One-Click Trips," which streamline bookings from social media inspiration, is also becoming more prevalent, according to the report. Expedia Group CEO Ariane Gorin stated the report reflects evolving traveler desires and partner innovations.

Analysis from Hotels.com indicates a surge in the popularity of all-inclusive resorts among Gen Z travelers, who value the ease, stress-free nature, and perceived luxury of these options. The company also observed a growing importance of hotel dining, with guests increasingly prioritizing high-quality culinary experiences within their accommodations.

Vrbo emphasizes the rise of "JOMO" travel, driven by a desire to disconnect and avoid external pressures during trips. This includes booking "nomadic" stays (where lodging details are revealed later) and longer retreats in nature-focused settings.

Expedia Group aims to integrate technology with travel to simplify the journey. The "Unpack ’25" report provides insights into traveler motivations and future travel patterns.