Expert: Businesses Should Plan Custom Shirt Orders Well in Advance

A recently published HelloNation article offers guidance to businesses on how to effectively plan orders for custom shirts, whether for staff, events, or promotional purposes. The article draws on insights from Kernell Miller, a custom apparel printing expert affiliated with Custo Print in Buffalo, New York.

The core of the planning process, according to the article, involves clearly identifying the intended use of the apparel. For instance, businesses ordering employee uniforms might prioritize durable fabrics and a professional appearance, while promotional shirts for public events may focus more on visibility and comfort. The article notes that the design considerations for event-specific apparel often differ from those for branded clothing intended for daily workplace use.

Selecting appropriate materials and styles before production commences is highlighted as a critical step. Lightweight cotton shirts are suggested for outdoor gatherings, while blended fabrics might be more suitable for employee uniforms requiring durability throughout the workweek. These early decisions contribute to maintaining brand consistency while also ensuring employee comfort and a polished presentation.

Advance planning of sizes and quantities is also stressed. Companies ordering staff shirts are advised to gather employee sizing information early to prevent delays or shortages. Finalizing quantities too late can create scheduling challenges during production. The article also suggests ordering extra shirts in commonly used sizes to accommodate new hires or potential future needs.

Logo placement and artwork approval are presented as further key planning elements. Businesses may opt for smaller front logos on employee uniforms for a subtle branded look, or larger graphics on promotional shirts for greater impact at trade shows or community events. Event apparel might also incorporate temporary details, such as sponsor names or event dates, which can influence the overall layout and production timelines.

The article recommends that companies place orders several weeks before the desired event or rollout date whenever possible. This lead time allows for thorough design review, efficient production, timely shipping, and any necessary adjustments. The expert cautions that rush orders may incur higher costs or limit available options, particularly during peak production seasons.

Finally, the article touches upon the impact of printing methods on the final product. Screen printing is often recommended for larger orders due to its consistency and durability. Embroidery may be better suited for polo shirts or professional employee uniforms, while digital printing can be effective for smaller batches or designs with complex, multi-color artwork.

Kernell Miller emphasizes the advantages of collaborating with local printing providers. These partners can offer valuable assistance with apparel selection, quantity estimation, production scheduling, and artwork preparation. Working with local suppliers also facilitates easier sample review and on-site adjustments.