Facebook to Test Full-Screen Video Feed Experience Later This Year
Facebook plans to test a full-screen, immersive video feed experience, similar to TikTok, in select countries later this year. Users will have the option to revert to the traditional news feed.
Facebook, operated by Meta Platforms, announced plans on July 24 to introduce a full-screen video feed upon opening the application. This new experience is slated for testing in popular video markets later this year, with potential expansion to the United States next year.
The social media giant stated that the move is a response to user demand for more engaging and visually rich video content. Facebook aims to foster greater community interaction and commercial activity through its video offerings. Users will retain the ability to opt out of the full-screen format and access the classic information feed, which will remain available as a separate tab.
This strategic shift positions Facebook to compete more directly with platforms like TikTok, which have gained significant traction with their short-form, algorithmically driven video content. The company's decision reflects a broader industry trend toward prioritizing video engagement within social networking applications.
The testing phase will allow Facebook to gather user feedback and refine the feature before a wider rollout. The company has not yet specified the countries where the initial testing will occur.