Fast Company Launches Pacesetters Program for AI in Customer Experience
Fast Company has introduced its new Pacesetters program, presented by Tata Consultancy Services, to recognize advancements in AI for customer experience. The program highlights 40 pioneers leveraging AI for enhanced customer journeys.
Fast Company has launched a new recognition program, Pacesetters, presented by Tata Consultancy Services. The initiative aims to track and celebrate innovation at the intersection of technology and the customer journey, particularly within the context of artificial intelligence.
The program acknowledges the significant shift in how AI is being used to optimize customer interactions. Moving beyond basic chatbots, AI agents now anticipate needs, resolve issues, and make decisions rapidly, fundamentally impacting businesses with customer bases.
Notable honorees include Ruba Borno of AWS, who redesigned the AWS Marketplace with AI agents to assist cloud customers in selecting from numerous software solutions. At Yum Brands, Cameron Davies's team developed the Byte by Yum tool to support KFC and Pizza Hut with mobile ordering, delivery optimization, and menu management. Neil Letchford's team at Virgin Atlantic deployed a conversational AI "concierge" to streamline complex travel bookings.
This inaugural class of 40 Pacesetters collectively demonstrates the meaningful and measurable impact of AI in everyday customer interactions, shaping how customers perceive a company's effectiveness.