FAZ, SZ Reach Over 1 Million Decision-Makers Monthly
The LAE 2025 study indicates that Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung each reach 1.11 million decision-makers monthly. This represents 37% of the target group.
Frankfurter Allgemeine Zeitung (FAZ) and Süddeutsche Zeitung (SZ) are reaching over one million decision-makers each month in German businesses and administration, according to the latest LAE 2025 media usage analysis. The study by Bundesverband Digitalpublisher und Zeitungsverleger (BDZV) shows that the media portfolio marketed by Republic achieves a significant penetration within top management circles.
Both FAZ, including its associated titles like Frankfurter Allgemeine Sonntagszeitung (FAS) and digital platforms, and SZ, with its website and apps, individually connect with 1.11 million decision-makers monthly. This figure equates to 37% of the surveyed group, highlighting the continued importance of these publications for reaching business leaders.
Republic's portfolio also includes VDI Nachrichten, which reaches 391,000 decision-makers, representing 13% of the target audience. In total, Republic's media offerings are utilized by 1.8 million decision-makers per month, comprising nearly 60% of the analyzed segment. Print publications, including e-papers, reach 775,000 decision-makers per issue.
The analysis further details the specific reach of each publication within different executive levels and industries. FAZ and FAS are noted for attracting decision-makers with high incomes and those in top executive positions. SZ demonstrates strength among mid-sized businesses, ITK executives, and younger decision-makers. VDI Nachrichten appeals to senior employees and those in large corporations. Jürgen Maukner, CEO of Republic, stated that the LAE 2025 results demonstrate the effectiveness of Republic-marketed media in engaging decision-makers through reliable information and high-quality journalism.