Fazer renews Helsinki cafe, launches customizable chocolate wrappers
Fazer is reopening its historic Kluuvikatu cafe in Helsinki on September 17, 2026, coinciding with its 135th anniversary. The renovation includes a new feature allowing customers to design their own wrappers for Karl Fazer milk chocolate.
Helsinki – Fazer will reopen its renovated Kluuvikatu cafe in Helsinki on Thursday, September 17, 2026. The reopening coincides with the company's 135th anniversary, which will be celebrated with a special release of 135 numbered Karl Fazer milk chocolate bars for customers.
The store, a staple since its establishment 135 years ago, now features an expanded selection of Fazer's classic and new pick-and-mix pralines. The refurbishment introduces a new personalized element: customers can now design their own wrappers for selected Karl Fazer milk chocolate flavors.
In addition to the cafe's renewal, Fazer has announced product line expansions across its divisions. Fazer Lifestyle Foods is introducing a new citrus flavor, Froosh Energy Lemon & Lime, and a vitamin-enriched smoothie, Froosh+ Glow, to its Froosh brand. The company is also updating its Christmas confectionery assortment with new gift boxes and calendars.
Fazer Bakery has launched new autumn products, including thinner versions of its Reissumies rye bread and gluten-free buns. Fazer Aito is expanding its plant-based offerings with new yogurt drinks and yogurts. Furthermore, Fazer Confectionery is consolidating several pastille and dragée products under the Marianne brand to boost international growth.
The company continues to update its product lines as part of its ongoing strategy to refresh its offerings and reach new markets.