FC Barcelona legend Carles Puyol visits Midea booth at IFA 2026

FC Barcelona icon Carles Puyol made an appearance at Midea's booth during IFA 2026 in Berlin. The event underscored Midea's ongoing five-year collaboration with the Spanish football club within the European market.

Puyol, known for his career as a defender and captain for FC Barcelona, met with attendees at the trade show. While specific details regarding his role during the visit were not disclosed, the appearance aligns with Midea's broader marketing strategy of leveraging prominent sports figures to enhance brand recognition.

Midea, a manufacturer of home appliances, has been an official partner of FC Barcelona since 2021. This partnership provides Midea with increased international visibility, particularly in Europe, through the sport's widespread popularity.

IFA is one of the world's leading trade shows for consumer electronics and home appliances. Midea's participation offers the company a platform to showcase its latest products and technologies to a global audience.