FC Chelsea and GAC Announce Global Automotive Partnership
FC Chelsea and Chinese automaker GAC have entered into a global partnership, making GAC the club's official automotive partner. The deal supports GAC's European expansion.
London – FC Chelsea has announced a global partnership with Chinese automaker GAC. Under the agreement, GAC will serve as the club's official automotive partner.
The collaboration aims to connect Chelsea's worldwide football community with GAC's expanding global automotive business. The partnership is intended to foster closer connections with fans and consumers in the UK, Europe, and beyond.
GAC, one of China's largest automotive manufacturers, is increasing its international reach. The club's fanbase, considered one of the largest globally, provides a strategic platform for GAC to engage with new markets.
As part of the partnership, GAC's electric vehicles, including the AION range, will be utilized to transport the Chelsea men's team to matches. Both parties will also collaborate on digital storytelling, fan experiences, and engagement initiatives. GAC previously showcased its vehicles with Chelsea during the club's 2026 pre-season tour.
The United Kingdom and Europe are key markets for GAC's international development strategy. The partnership with FC Chelsea is set to support GAC's product launches, distribution channel expansion, and customer support within the region.