FDA Grants Marketing Authorization to Modoral Brands for Velo Nicotine Pouches
The U.S. Food and Drug Administration has issued marketing orders to Modoral Brands Inc., a subsidiary of Reynolds American, for select Velo nicotine pouches.
The U.S. Food and Drug Administration (FDA) has granted marketing authorization for a specified range of Velo-branded nicotine pouches. The products are manufactured by Modoral Brands Inc., an operating company under the Reynolds American Inc. umbrella.
This authorization follows a comprehensive premarket review by the FDA, which assesses the public health impact of tobacco and nicotine products. The regulatory clearance allows the company to legally market these specific products to adult consumers in the United States.
The nicotine pouch market has seen significant regulatory scrutiny in recent years. With this approval, Reynolds American secures a formal position in the sector, competing against other major tobacco manufacturers who are similarly navigating the FDA's rigorous approval pathways for reduced-risk product categories.