Feature Impact Launches New Video Release Service

Feature Impact has launched a new service called "Video Release," which combines blended impact releases with recipe video production and distribution. This offering is designed for marketers and content creators seeking to showcase their messages or products through dynamic video content.

The service includes video creation by an in-house production team with a 14-day turnaround time. For recipes, the company produces 60-90 second "hands-and-pans" style videos based on client-provided recipes. Lifestyle and home and garden content videos are 1-2 minutes long and based on client-approved messaging. These videos are then distributed on social media to boost brand awareness and consumer engagement.

Feature Impact highlights that the "Video Release" offers guaranteed earned print and digital impressions, multiple formats, and quantity discounts for multiple videos. The company aims to provide an effective channel for reaching consumers via video.

The company also offers other content services and regularly publishes blog posts on topics including brand visibility in AI search and the role of earned media in long-term brand equity.