Feetures Selects Centric PLM to Scale Product Development

Performance sock company Feetures has chosen Centric PLM to strengthen its product development visibility and establish a scalable foundation for ongoing growth. Centric Software, which provides solutions for taking products from concept to commercialization, announced the selection on Tuesday.

Founded in 2002 and headquartered in North Carolina, Feetures specializes in innovative running and athletic socks. The company has undergone significant expansion, now offering over 750 SKUs that are distributed globally through both online and brick-and-mortar retailers.

"As Feetures has continued to grow, we've recognized how important centralized product data and cross-functional visibility are across the organization," said Song Anh Nguyen, VP of Product at Feetures. "We see PLM as an important step toward building more scalable and connected product development processes over time." The company had previously adopted a PLM but quickly outgrew its capabilities.

Feetures selected Centric PLM for its flexible interface, configurable workflows, and robust product data management. The implementation aims to increase visibility across product development, reduce manual tracking, and improve access to product information. Future plans include integrating Centric PLM with the company's ERP system to enhance data flow.