Fender Uses Knotice for Mobile Marketing

Fender Musical Instruments Corporation has implemented Knotice's mobile marketing platform to support its Hot Rod Amplifier Summer Tune Up promotion. The software enables Fender to engage customers via SMS, offering a convenient way to participate in the promotion and submit product rebate forms.

Qualifying Fender Hot Rod Amplifier products feature tags with a shortcode. After purchasing a product, consumers can text a call-to-action to the shortcode to fill out and submit a rebate form for free products. This mobile-first approach replaces the traditional method of filling out and mailing a physical form.

Chrissy Mauck, Web Content Producer and Editor at Fender, stated that consumers always have a mobile device within reach. With Knotice's software and strategic talent, Fender can provide its customers with convenient and immediately rewarding experiences.

Knotice's Concentri Mobile software facilitates easy connection with consumers on the go. This solution allows Fender to streamline its marketing efforts and enhance customer experience by effectively utilizing the mobile channel.