Fi reduces pricing on GPS pet trackers through late October
Pet technology company Fi is offering a 30 percent discount on its GPS-equipped trackers, including the Fi Ultra model, until October 25.

Fi has announced a 30 percent price reduction on its line of pet trackers, applicable through October 25. By using a designated discount code at checkout, the cost of the Fi Ultra GPS unit is reduced to $209.30.
The Fi Ultra uses a combination of LTE, GPS, and Starlink satellite connectivity to track pet locations, intended for use even in areas without cellular service. The device is IP68-rated for water resistance and requires a subscription plan to access its tracking features. Currently, the subscription service is restricted to the United States and excludes Alaska.
While the device provides precise tracking, operational testing has indicated that battery life can decrease to approximately two days when the tracker is set to high-frequency update intervals. Additionally, due to the physical size of the hardware, it is generally recommended for larger breeds. Beyond the initial discounted term, subscription costs return to an annual rate of $189.