FIFA Selects Globant to Build AI-Powered Fan Experience Ecosystem
FIFA has selected technology company Globant to develop a new ecosystem for a continuous fan experience for football supporters. The project will utilize Globant's Glob.AI platform and its artificial intelligence capabilities.
FIFA, the international governing body for football, has chosen Globant to enhance its digital fan experiences. The agreement aims to create a seamless and personalized ecosystem for millions of fans worldwide, leveraging Globant's artificial intelligence solutions.
The initiative will employ Glob.AI, Globant's AI-native technology services model, to scale fan engagement and deliver individualized services. Initial pilot programs have indicated an efficiency increase of up to 20 percent.
Globant will be responsible for developing and integrating FIFA's digital platforms. This collaboration is expected to transform how fans interact with the sport, offering more integrated and enriching experiences during and outside of match times.
The global partnership underscores Globant's role in the sports technology sector. FIFA seeks to remain at the forefront of digital innovation to serve its growing global fanbase effectively.