Financial Advice Association Australia names leadership team
The Financial Advice Association Australia (FAAA) has outlined its core leadership team, including CEO Sarah Abood and General Manager of Policy, Advocacy & Standards Phil Anderson.

The Financial Advice Association Australia (FAAA) has detailed its leadership structure, highlighting key personnel responsible for the organization's strategic direction and industry engagement.
Sarah Abood serves as the Chief Executive Officer, bringing over 25 years of experience in financial services. Her background includes significant roles in financial planning practice management and senior positions focused on change management and marketing within prominent financial institutions.
Phil Anderson holds the position of General Manager – Policy, Advocacy & Standards. He possesses nearly 30 years of experience in financial advice, regulatory reform, and advocacy, with prior roles at both the Association of Financial Advisers (AFA) and major financial services firms.
Tania Milnes leads Membership & Strategic Initiatives, leveraging over two decades of experience in business management and growth, particularly within financial planning and mortgage broking sectors. Anne Palmer oversees Education, managing programs related to professional designations, tertiary engagement, and career development for aspiring financial advisors.
FAAA plays a critical role in shaping the future of financial advice in Australia. Its leadership team's expertise covers a broad spectrum of industry needs, from regulatory policy and professional standards to member services and educational pathways. Recent industry reports indicate FAAA's active participation in discussions concerning significant regulatory changes affecting the financial advice sector.