FINN Partners Hires Former Hotwire President Laura Macdonald as Global Tech Lead
Laura Macdonald, previously President of Hotwire Americas, has joined FINN Partners as Global Technology Practice Leader. She will oversee the agency's nearly 300-person technology team.
FINN Partners has appointed Laura Macdonald as its new Global Technology Practice Leader, reporting directly to CEO Peter Finn.
Macdonald will lead FINN Partners' global technology practice, which comprises close to 300 professionals. She joins from Hotwire, where she held various leadership roles for over a decade, most recently serving as President of the Americas.
According to the agency, Macdonald's role will involve guiding clients through the evolving technology landscape. She brings extensive experience in corporate, technology, and consumer communications, with a focus on integrated, multi-channel programs.
The firm's technology practice generated $50.3 million in fees in 2025. FINN Partners serves approximately 300 technology clients globally, ranging from large multinational corporations to emerging companies.
FINN Partners is an independent integrated marketing and communications agency founded in 2011. It has grown to over 1,300 professionals across 39 offices worldwide.