First Camp Reports Record July With Highest Ever Guest Nights and Revenue
First Camp Group, a Northern European camping and resort operator, has reported its strongest month in July 2026. The company's revenue reached SEK 692 million, marking a 10 percent increase compared to the previous record month in July 2025.
First Camp Group, a leading company in camping and resorts across Northern Europe, has concluded July 2026 with its most successful month to date.
The company announced total revenue of SEK 692 million for July. This represents a 10 percent increase in local currency compared to the previous record set in July 2025, when excluding the impact of acquisitions. Including acquisitions, the growth reached 23 percent.
Strong demand was observed from both domestic and international visitors across Sweden, Denmark, Norway, Switzerland, and Germany. During July 2026, the First Camp Club loyalty program also surpassed 300,000 members.
These figures highlight a robust recovery and growth trend within the European outdoor hospitality sector, driven by sustained consumer interest in vacationing at resorts and campsites.