Fitness trainer Senada Greca scales wellness brands WeRise and Aonic

Senada Greca is building a wellness portfolio through her companies, WeRise and Aonic. The entrepreneur, known for her work with high-profile clients including Kim Kardashian, has moved from individual training to creating scalable health-focused platforms.

The development of these brands follows a shift in the wellness industry, where individual trainers increasingly leverage public visibility to launch commercial enterprises. Greca’s business model centers on digital fitness content and lifestyle services, targeting a broad consumer base seeking professionalized health guidance.

As the wellness sector becomes increasingly saturated, the long-term viability of these brands will rely on brand loyalty and the ability to compete with established digital fitness ecosystems. Greca currently continues to grow these entities as she moves further into the business side of the health market.