FlixBus Appoints Mother Berlin as Global Lead Creative Agency

FlixBus has selected Mother Berlin as its global lead creative agency, with work commencing this fall. The agency will oversee creative strategy for the bus company across more than 40 international markets.

The initial focus of the collaboration will be the development of a new global brand platform. This initiative aims to strengthen FlixBus's positioning in established markets, enhance brand recognition in new territories, and ensure a consistent brand experience worldwide.

"FlixBus has grown across markets, but our next phase of growth is about more than expanding our network. We want to build a brand that people trust and love wherever they travel with us. Mother understood this ambition, and we’re excited to work together," said Alexander Schlüter, VP Marketing at FlixBus.

Alexander Nowak, CCO and Creative Partner at Mother Berlin, commented, "FlixBus has changed how people travel in about a decade. The opportunity now is to build on that momentum into one clear, consistent brand. That’s the work we’re excited to lead."

FlixBus operates in over 40 countries and aims to solidify its global brand presence through this new creative partnership.