Flooring Company Flooret Launches First Rug Collection
Flooring provider Flooret has introduced its first rug collection, marking an expansion beyond its core product after a decade. The move responds to consistent customer requests for complementary home goods.
Dallas, Texas – Flooret, a direct-to-consumer company primarily known for its hard surface flooring, has announced the launch of its inaugural rug collection. This marks the company's first significant expansion since its founding in 2016, diversifying its home furnishings portfolio.
The introduction of Flooret Rugs is directly attributed to customer demand over the past ten years, according to company CEO Clint Mickle. "We've been obsessed with creating products that help people build homes they truly love," Mickle stated, explaining that the request for rugs was the most frequent customer inquiry.
The new rug line features two distinct collections: Classic All-in-One and Cloud All-in-One. The Classic collection offers a low-pile design suitable for high-traffic areas, while the ultra-plush Cloud collection is intended for comfort-focused spaces like bedrooms. Both are designed for durability and ease of care, including being machine washable.
Developed in Europe, the rugs are engineered with an integrated non-slip backing, eliminating the need for a separate rug pad. Flooret aims to provide a solution that balances aesthetic appeal with practical, everyday functionality, addressing a market demand for performance and design in home textiles. The rugs are available for pre-order on Flooret.com.