Football legend Guillermo Ochoa backs BC.GAME's Mexico market entry
Crypto gaming and online betting platform BC.GAME has launched a new campaign featuring football legend Guillermo Ochoa. The campaign highlights the company's commitment to the regulated Mexican market.
MEXICO CITY – BC.GAME, an online crypto gaming and betting platform operating in Mexico via the BCGAME.mx domain, has launched a new brand campaign featuring Mexican football legend Guillermo "Memo" Ochoa. The five-time World Cup participant explains in a campaign video the personal criteria he applied before agreeing to represent the platform.
In the video, Ochoa states that before associating his name with any brand, he conducts thorough due diligence. This included verifying the platform's legal standing and operational integrity. BC.GAME operates legally in Mexico under a SEGOB license. Ochoa also confirmed the availability of local payment options, such as OXXO deposits and SPEI bank transfers.
The campaign emphasizes the platform's fast payouts, which Ochoa notes are crucial for players, drawing parallels to his own on-field decision-making and assessment of reliability. Erick Sapien, BC.GAME's Mexico manager, describes the country as a strategically important market in Latin America, underscoring the significance of regulatory compliance for building long-term player trust.
BC.GAME aims to establish its presence in Mexico within the local regulatory framework. The company has integrated local payment methods and emphasizes its commitment to responsible gaming tools. The partnership with Ochoa is part of the company's strategy to deepen its connection with the local football culture and fanbase.