Footballer Guillermo Ochoa fronts BC.Game's Mexico campaign
BC.GAME, a crypto casino and iGaming platform, has launched a new campaign in Mexico featuring football legend Guillermo Ochoa. The campaign highlights the platform's commitment to regulated operations and local payment methods.
BC.GAME, an iGaming platform operating in Mexico, has launched a new image campaign featuring Mexican football star Guillermo "Memo" Ochoa. The campaign aims to underscore BC.GAME's adherence to regulated market practices in Mexico.
In promotional videos, Ochoa discusses his personal vetting process before endorsing the platform. He emphasizes that he investigated BC.GAME's SEGOB license and tested local payment options, including OXXO and SPEI transfers. "Trust is not given, it must be earned," Ochoa stated, highlighting the platform's swift payout system.
This campaign is part of BC.GAME's broader strategy to establish a presence in Mexico's iGaming market. Erick Sapien, BC.GAME's regional director for Mexico, cited the market's size, smartphone penetration, and strong football culture as key factors for growth.
Sapien stressed the importance of regulatory compliance for long-term player trust and sustainable operations. The partnership with Ochoa is seen as crucial for connecting with the local audience through culturally relevant campaigns, leveraging football's popularity in Mexico.