Forage CEO discusses payment processing market position
Forage CEO Ofek Lavian details the firm's strategic focus within the electronic benefits transfer and payment processing sector in a recent interview.
In a recent discussion with CB Insights, Forage CEO Ofek Lavian outlined the company’s current operational focus and its perspective on the evolving payments landscape. The firm specializes in facilitating electronic benefits transfer (EBT) transactions, aiming to bridge a gap between traditional government assistance programs and digital commerce platforms.
Lavian characterized the market as being in a state of transition, as merchants increasingly prioritize inclusive payment options to accommodate customers utilizing government subsidies. By integrating specialized software, Forage allows online retailers to process transactions that were previously limited to physical point-of-sale environments.
The company remains focused on scaling its infrastructure to meet the increasing demand for seamless digital integration in the retail sector. As competitors also vie for market share in the fintech space, Forage’s growth relies on its ability to navigate complex regulatory frameworks while maintaining technical interoperability with major payment processors.