Ford Targets Annual Sales of Five Million Vehicles by 2032

CEO Jim Farley outlined the growth target during a recent company meeting, signaling a push to reverse the automaker's recent decline. Through September 30, Ford reported global deliveries of approximately three million vehicles, representing a nine percent decrease compared to the same period in 2025.

The company’s sales figures have faced downward pressure due to a deliberate strategic shift away from low-margin, high-volume models such as the Escape and Edge SUVs. This transition is part of a broader corporate plan to move away from what management described as "mundane" vehicle designs to focus on more profitable segments.

Despite the pivot away from budget-tier vehicles, Ford intends to introduce five new models priced under $40,000 by 2030 to capture broader market segments. This lineup will include an electric pickup truck, internally referred to as Fathom, with production slated for late 2027. The company forecasts that this vehicle will generate sales of more than 100,000 units in its first year.

To manage production costs, Ford is pursuing collaborative efforts in Europe, working with Renault and Geely at its manufacturing facility in Spain. The company, which saw annual global sales exceed six million vehicles a decade ago, last reached the five-million-unit mark in 2019.