Foresight Group invests in Connective3 for Demand + Performance marketing growth

Foresight Group has announced a significant growth investment in Connective3 (C3X), a UK-based Demand + Performance marketing group. The funding aims to accelerate Connective3's next phase of growth, with a specific focus on advancing its proprietary AI technology, expanding internationally, and pursuing strategic acquisitions.

Connective3 has established itself as one of the UK's fastest-growing independent marketing groups, employing over 140 specialists across its offices in Leeds, Manchester, and London. The company partners with notable brands, including HSBC, Adobe, and Wren Kitchens.

The company believes the future of marketing lies in unifying demand generation and performance through AI. Connective3's proprietary AI platform, C3X, is designed to connect data, insights, and activation across all marketing channels. This approach aims to enable businesses to make faster, smarter marketing decisions and measure commercial impact more effectively.

With Foresight Group's backing, Connective3 plans to continue investing in the C3X platform, expand its global presence, and accelerate its acquisition strategy. Foresight will provide strategic support and leverage its network to assist the company in achieving its growth objectives. Foresight Group is a prominent investor in growing companies across the UK and Ireland.