Formula 1 and LVMH Announce 10-Year Global Partnership
Formula 1 and luxury goods conglomerate LVMH have announced a 10-year global partnership set to commence in the 2025 season. The deal aims to connect the worlds of high-octane sport and luxury craftsmanship.
Formula 1 and the luxury goods group LVMH have finalized a significant 10-year global partnership agreement, set to begin at the start of the 2025 season. This collaboration aligns Formula 1, as it approaches its 75th anniversary in 2025, with the world leader in luxury products.
The partnership will see several of LVMH's renowned brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer, participate in joint initiatives. The core objective is to merge Formula 1's spirit of innovation and high performance with LVMH's values of creativity and excellence, offering unique experiences that blend motorsport with sophisticated lifestyle.
LVMH plans to leverage its expertise and entrepreneurial drive across its various Maisons to enhance the Formula 1 experience through hospitality, bespoke activations, and exclusive content. Both entities express enthusiasm for embarking on this new chapter, particularly given Formula 1's current surge in popularity and cultural relevance.
Formula 1 President and CEO Stefano Domenicali stated the partnership represents a landmark achievement for both companies, aiming to elevate the fan experience and honor the sport's heritage as Formula 1 continues its global expansion.