Forrester names Omnicom Media a leader in media management services
Research firm Forrester has designated Omnicom Media as a top-tier provider in its Q4 2026 report on global media management services.
In its latest evaluation, "The Forrester Wave™: Media Management Services, Q4 2026," analyst firm Forrester assessed 12 major media service providers across 19 criteria. Omnicom Media secured a "Leader" designation, receiving top marks for its data science capabilities, commerce media operations, and strategic partner ecosystem.
The report highlights the company's proprietary operating system, Omni, as a key factor in its service model. According to the analysis, Omnicom excels at consolidating audience intelligence, media buying, and retail commerce into a unified workflow, a strategy that assists enterprises in managing increasingly complex digital consumer journeys.
Omnicom Media CEO Florian Adamski described the recognition as validation of the firm's focus on connecting technology and buying power to drive measurable growth. The report suggests the company is particularly well-positioned for large enterprises requiring integrated creative and commerce solutions.
This ranking follows a year of significant growth for Omnicom Media, which has secured over $10 billion in billings through client wins and retentions, including major contracts with Coca-Cola, L'Oreal, and Lidl.