Four Direct Travel executives named to GBTA Foundation's 2026 WINiT Top 50
The GBTA Foundation has selected four corporate leaders from Direct Travel for its 2026 WINiT Top 50 list, recognizing their contributions to the business travel industry.
The Global Business Travel Association (GBTA) Foundation has announced its 2026 WINiT Top 50 honorees, a list highlighting professionals who have shaped the trajectory of corporate travel. Direct Travel secured four spots on this year's roster, with honorees recognized for leadership, product strategy, and advocacy.
The recognized executives include Chief Operating Officer Christine Sikes and Senior Vice President Robin Handley, both named to the "Legends in the Industry" category. Chief Product Officer Sarah Kuberry Martino and Senior Director of User Experience Toni Lo Sasso were honored for their contributions to travel technology and user experience design.
Direct Travel CEO Christal Bemont stated the awards reflect the company's focus on cultivating executive talent and diversity. The recognition follows a period of organizational expansion for the firm, including the integration of ATPI and the development of its global platform, Avenir.